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Google Hummingbird: 5 ways to make it work for your business

hummingbird

There have been a number of changes within Google. Most recently is the introduction of Hummingbird, Google’s new search algorithm, which was launched on their 15th birthday. This is a really exciting update and brings a host of new opportunities when designing and developing content. However Google, whilst giving us Hummingbird, have also taken a little away by reducing the amount of keywords they provide to practically zero. Whilst these are two separate developments it is important to understand them both and how they work in conjunction to each other. 

Top 5 momentous technology moments

google old  cropped

Working in digital marketing is fantastic as the technology that we use is constantly adapting. Take HubSpot, our inbound marketing software, as one example. Since we started using this platform it has undergone many changes and developments which has allowed us to develop new and improved campaigns. This week HubSpot host their Inbound Marketing Conference and their new technology is unveiled. This is an incredibly exciting event and we look forward to it so we can quickly apply this new technology! In the office this got us thinking about big technology changes, our first times and how quickly technology has moved on.

Our review of the IDM "Smarter Social Media" event at Google London

Google offices

What a fantastic evening at the new Google offices on Wednesday evening! We hope you were all able to follow our live Twitter stream during the evening. If not, go take a look now . The Google offices lived up to our expectations, featuring think-spaces, amazing canteens, gyms and office spaces to die for.

Send us your B2B questions for the "Smarter Social Media" event

On the 22nd of February, Google will be opening their brand new London office doors to the Institute of Direct Marketing (IDM) for an evening on ‘Smarter Social Media’. Keynote speakers from Google and BT will be attending, and specialists at the event will include senior practitioners from Nokia, Google and Juniper Networks. They will all be sharing their knowledge and insights of Social Media with an audience of 200. This evening will not only be a chance to listen and absorb the wisdom of this impressive collection of speakers, but you’ll have time to ‘pick their brains’ as well.

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