Discover the latest buyer behaviour trends in this blog by leading B2B predictive marketing technology company, Cyance.
Buyer Behaviour Barometer: January 2017
We look into our crystal ball we call Nexus to detect buyer behaviours using over 15 billion monthly online signals. Nexus tracks the buying signals from tens of millions of organisations globally as they consume content across the web. We can predict which organisations are in a buying journey and the solutions they are interested in.
We’ve developed our very own Buyer Behaviour Barometer to keep you informed of the latest buying behaviour trends we can see within Nexus.
Here are our latest barometer findings:
Top 10 Business topics searched on the web in January 2017:
- Marketing Technology
- Digital Transformation
- Cyber security
- Brexit Impact
- Cloud Computing
- Merges and Acquisitions
- Big Data Analytics
- Digital Business Transformation
- Communications Strategy
Top 10 Most active business verticals searching for web content in January 2017:
- Financial Services (Banking)
- Publishing Industries
- Professional, Scientific and Technical Services
- Executive, Legislative and other general government support
- Educational Services
- Management of Companies and Enterprises
- Credit Intermediation and Related Activities
- Securities, Commodity Contracts, and other Financial Investment Related Activities
Top 5 Companies Searching most actively around Information and Technology topics January 2017:
- Barclays Capital
- Vodafone UK
- National Health Service
Top 5 Companies Searching most actively around Marketing topics in January 2017:
- Hewlett-Packard Company
- KPMG LLP
Top 5 peaking locations across Europe:
- United Kingdom
Nexus is a ‘best-opportunity, best channel’ predictive marketing service for B2B organisations and agencies. It helps businesses to acquire, grow, retain and win back customers by detecting and predicting key insights, ranging from the leads that are most likely to convert, to the customers who are most likely to buy, and even churn.
For more information or to book a free demo contact email@example.com.