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OUR BLOG

Step away from Board-Based Digital Advertising and into Account-Based Digital Advertising driven by behavioural intent!

Posted by Laura Sexton on Wed, Aug 1, 2018

Digital advertising, in fact, digital full stop, is big business right now.

It’s widely reported (and acknowledged) that 81% of shoppers conduct online research before buying and 60% read product reviews before making purchases. It’s also said that the average consumer visits three stores before committing to a purchase.

These stats are just the tip of the iceberg. The use of digital advertising has grown by epic proportions in recent years, and been forecast to reach 50% of total ad sales spend this year, as marketers turn to digital for more effective and easier ways to target customers and prospects.

On the plus side, digital advertising is a cost effective way of achieving results on a large scale. But on the downside, most digital audiences are anonymous and aren’t always relevant.

Then there’s the fact that many digital advertising platforms tend to focus on the number of clicks and impressions to justify their fees. For all of its advancements, digital advertising can only go so far.

annoymous

 

Being able to get around the anonymity and target customers and prospects the instant they’re in the market to buy your products and/or services is the ideal. Unfortunately, for many marketers, it’s nothing more than a pipe dream.

Not any more. Our pioneering customer behaviour platform, Nexus, has been developed to help marketers pinpoint which organisations and people to target and identify what their customers’ and prospects’ are interested in, so that can personalise their content and messages accordingly.

Thanks to Nexus, it’s now possible to identify the buying behaviours of your target customers and prospects and then activate these digital audiences into your digital advertising campaigns.

Our CEO, Jon Clarke, explains how Nexus makes this happen in our short video. Check it out for the latest insight on where digital advertising is right now, the direction it’s heading in and where Nexus fits into the digital advertising equation.

 

Posted on Wed, Aug 1, 2018