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Friday, Dec 19, 2014 Andy Sayers
The classic BANT framework of Budget, Authority, Needs and Timeline has been a staple of B2B sales strategies for years. However, since BANT’s introduction, the B2B buying process has undergone dramatic changes. Research from CEB shows that average buyers are already 57% of the way towards a...Read More
Wednesday, Dec 17, 2014 Jon Clarke
If you’re considering the implementation of inbound marketing, you need to know the real-world impact your decision will have. This quick list of 20 statistics is designed to communicate the value of inbound marketing, in terms that decision makers will understand. They take a look at lead...Read More

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