insight

By gaining an accurate understanding of your customer's characteristics, behaviour and experiences, you'll be able to improve your relationships, build brand loyalty and keep their custom for longer.

New from Cyance: inSite

Unknown prospects need not be lost anymore. Cyance inSite provides an intelligent insight into which companies have visited your site, adding an enhanced sophistication to your current online marketing strategies.

By enabling you to see which companies have visited your site, considered your product or service, but not converted this to an enquiry, Cyance inSite bridges the gap of the prospect cycle which, until now, marketers have had little or no control over.

This service allows you to:

• Examine/monitor, on a real-time basis, which companies are looking at your company’s website.
• See the search engine that was used, as well as the keyword phrase typed in, in order to find you.
• Overlay key data such as email, telephone, industry, size, turnover etc to help prioritise and contact these visitors.

So not only will you know who has been on your site, you also find out what they’re interested in and specifically searching. This will enable you to develop your own search engine optimisation more effectively by tailoring your website copy to keywords searched, which increases more likelihood of traffic to your site and generation of leads.

Key benefits from Cyance inSite for your business

• Follow up those previously lost companies who have visited your website to generate appointments and sales.
• See whether any lapsed or current prospects within the sales pipeline have since been on your website.
• See if your clients are searching for your services broadly online – indicating that they might be looking to move their contract elsewhere.
• Cross reference website visitors against databases targeted within offline marketing channels.


Contact us now to find out more about inSite, including trialling the service on your own website for free.