Which of your customers are most valuable to your business? Which could become more valuable? And which may be at most risk? Cyance can give you the answers.
Using a range of sophisticated business analysis tools, we'll help you to gain a valuable insight into your customer's characteristics, behaviour and preferences.
build your ideal customer blueprint
By examining the profile of your existing customers, we can also build your ideal customer blueprint so that you can target new business prospects. This results in higher quality lead generation and a more effective marketing spend.
identify new opportunities for promotional activity
Comparing your information against a range of universal business data sets, we can analyse your customers by a range of innovative selectors and bring your data to life.
Data items can be sourced from Cyance's business data resources or we can combine elements from your internal records such as transactional data, type of product usage and value.
we can profile your database across a range of dimensions:
- SIC code [find out more]
- company size
- financial data
- customer value and transactional data
- geography
To add even greater usability, your own marketing team will enjoy easy online access to our analysis results.