Fresh, clean data is essential for you to make the most of your marketing campaigns. But what if your database contains out-of-date information such as old addresses or defunct companies?
freshen up your customer data
Cyance can help you to audit the quality of the existing data within your organisation and recommend further improvements. This process involves checking your data against a variety of known data banks including the Cyance b2b Multiverse© and then updating your data. This is especially useful if you need to standardise the data across marketing databases, contact management programs, pda's, accounts software, etc.
data sources include:
- Cyance b2b Multiverse©
- Royal Mail Postcode Address File
- Royal Mail Business Changes File
- Business movers and company start up databases
- International b2b cleaning files
- Telephone Preference File
- Corporate Telephone Preference File
around 37% of business data decays every year
Businesses are now obliged by law to ensure that all preference services have been checked before any direct marketing activity takes place. By choosing to clean and enhance your data before embarking on a marketing campaign, you can be sure that your data is up to date and fully compliant.