b2b marketers often face the challenge of marketing to and through other channels that include value added resellers, business partners, distributors, dealers, agents and wholesalers. Cyance can help you to increase business from these channels and develop new opportunities.
we can help you to:
- analyse the current distribution of partners and measure their performance compared to market potential
- map partners by territory or vertical sector using models of potential
- develop, plan and implement a channel marcoms plan
- create effective direct marketing to and for your partners – including mail, phone, email and web
avoid channel conflicts and build brand loyalty
We’ll work with you to develop more profitable relationships with your channel partners so that they become willing and effective promoters of your brand. We can:
- carry out full database audits to ensure that your partners are legally compliant and not putting you at risk
- hold training workshops, from ‘living the brand’ to developing better marketing
- use mystery shoppers to understand the good, the bad and the ugly in your customer touch points!
- identify which customers the different channels should focus on for maximum profitability
benefit from our proven channel marketing expertise
Our experience includes channel marketing for IT software and hardware companies, telecoms companies, car manufacturers, banks and business consumable suppliers.