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Cyance launch integration between the Nexus buying intent platform and Linkedin

August 2020 The leading European Account-Based Intent Platform vendor Cyance, announced last week that it has launched it's integration between the Nexus buying intent platform and Linkedin. This new integration will allow Nexus users to automatically set up exports...

How B2B Company buying behaviour trends and online research is changing during this crisis

At Cyance, we recognise that during these unprecedented times, it has become that much harder to establish how you can streamline your operations, yet still find a way to grow your business. We understand that we are going to have to do more with less. Therefore,...

New Reality, New Sales Strategy

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Charles Darwin   With everything that is happening today I thought of Charles Darwin’s theory of evolution. I wanted to...

How can we adapt and innovate during a time of disruption and change?

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...

Novacura selects Cyance Nexus to boost marketing ROI

May 2019 Novacura, a market-leading developer of next generation solutions for business process management, has selected Cyance technology to help deliver a multi-region ABM campaign, improve ROI and expand its customer base. Novacura is using Cyance Nexus, a...

Talmundo implements Cyance’s Nexus platform to improve marketing ROI

Talmundo, a European HR technology company, has implemented the Cyance Nexus platform to enhance its marketing strategy and better engage with customers and prospects. The Nexus behaviour-based marketing platform provides insight into the buying behaviours of...

Zero Waste Sales: Make the Numbers Work for You

Sales is a game of numbers. How many hours do you have to put in to build a prospecting list that will give you the amount of  opportunities you know you need to reach your targets. With all the tech and audience data out there surely there are ways to focus that...

Zero Waste Marketing: Save Time and Budget by Increasing your Focus

Marketing has moved on from mainly offline activity with little monitoring and tracking abilities to a digital heavy world. But with so many tech options and so many fads - how do you cut out the noise and focus on what will drive the best results with minimum waste?...

How can we adapt and innovate during a time of disruption and change?

So far, 2020 has proven to be one of the most challenging years in modern history, certainly in my lifetime. Whilst those who have lived through wars and famine will most likely challenge this (and rightly so!). Most of us have been accustomed to a relatively...

TSG uses Cyance Nexus platform to enhance its marketing capabilities

Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing...

Driving business through effective engagement

Mass marketing is no longer effective in a B2B marketplace. A marketing strategy which ignores the differences between market segments and buying personas can’t be expected to work. A consumer’s buying journey is no longer what it once was — with use of the internet...

Adding to the bottom line: evolution of the CMO

Marketing has changed a great deal over the past few decades, moving from being product-centric, to becoming more customer driven and value orientated. To a large degree it has been shaped by the proliferation of the internet and the additional tools and channels that...

Find your Total Active Audience, and get more from your marketing spend

Do you know what the average click-through rate is for a B2B digital ad? It’s 0.3%. You don’t need us to tell you those numbers are low. Sure, if you send out hundreds of thousands of emails and your ads display to almost everyone under the sun, you’ll eventually...

Data is your most valuable asset. Time to unlock its potential

According to The Data Economy Report by Digital Realty, by 2025, UK-based data centres will be responsible for storing data worth just over $135bn annually. But with such rapid growth in data, B2B marketers are often left feeling like they’re dealing with rocket...

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