Jon Clarke and James Bissell discuss the confusion that is currently in the market around marketing and sales transformation and different strategies for go to market. Marketing and sales teams do not need to change their entire marketing strategy in order to move away from mass marketing and towards highly targeted, intent led marketing. Jon and James discuss some easy ways to implement buying intent data into your current marketing strategy to begin your journey towards marketing transformation and some quick wins along the way!
The modern customer has evolved over the past few decades at an alarming rate with more and more of us carrying out the majority of our buying journey online. Therefore understanding your target market has never been more important. Customer insight can help you to do this by helping you to identify who your target market is and what their interests and behaviours look like to help you fully understand your target market and those personas within your decision making unit! Click ‘Learn More’ to watch our video.
Jon Clarke, CEO and James Bissell, Enterprise Acquisition Manager for Cyance, discuss many of the challenges that are facing B2B sales teams in today's market and some of the ways to overcome these challenges using new technologies that are available to streamline sales strategies and become ‘super-charged’ in your sales approach. Click 'Learn More' to watch our video.
With the digital transformation and more and more of the buying journey taking place online, the adoption of digital advertising has been rapidly on the rise allowing marketers to access contacts in hard to reach audiences with the right engagement and enabling much easier targeting. However, poor data can mean digital advertising will eat through your budget leaving you with low quality leads and poor ROI. With high quality data and the ability to target different audience segments with different messaging depending on their interests and topics, marketers can deliver seamless customer experiences, helping to deliver more high quality leads. Click ‘Learn More’ to watch our video.
Lead generation is arguably one of B2B marketers highest priorities. Without leads, there are no sales and without sales, no ROI to report on. However, old lead generation strategies that marketers used to rely on are no longer fit for purpose due to consumers becoming increasingly sophisticated and wise to lead generation tactics. Imagine if marketers could gain the insight to be hyper targeted with their lead generation strategies to drive more higher quality leads! Click ‘Learn More’ to watch our video.
In today's B2B environment there is so much ‘noise’ to cut through and generic content techniques are no longer working. Marketers are needing to be more targeted with their approach and communicate with the relevant people at the right time with the right message, but how? Gathering insight and intent around your target market to find out who is active and in a buying journey and what their interests and needs are, enables business to deliver relevant and valuable content to their prospects. Click ‘Learn More’ to watch our video.
Account based marketing is getting some serious attention these days due to traditional marketing messages becoming less effective. B2B marketers are taking an account based marketing approach to overcome this challenge. Using behavioural data to drive actionable insights has been proven to deliver up to 3 times more leads! Click 'Learn More' to watch our video.