Cyance the leading Account-Based Intent Platform vendor, announced that it has launched it's integration between the Nexus buying intent platform and the HubSpot Marketing Hub to offer its full suite of capabilities — including in-market buying intent insights, dynamic account segmentation, and multi-channel audience activation — to HubSpot B2B customers.
With this expanded integration, Nexus now offers HubSpot customers:
“Our customers and agency partners want to achieve great results fast, and we’re always looking to provide solutions and tools that will help them work smarter,” said Jason Noble, Chief Technology Officer at Cyance.
Cyance helps businesses transform their data, predict buying behaviour and accelerate their sales and marketing ROI. Powered by its next generation machine-learning technology and unrivalled ecosystem of global data sources.
Cyance’s pioneering Behaviour Based Marketing Technology platform ‘Nexus’ detects the digital footprints that businesses are leaving online.
By tracking this online behaviour from 150 million+ global organisations, Nexus helps organisations pinpoint which businesses are in an active buying journey and what makes their customers, prospects and competitors tick, with laser precision.
Behaviour Based Marketing (BBM) enables B2B marketers to deliver highly-targeted and highly-intuitive marketing by creating good fit audiences that demonstrate the right type of buying behaviour.