Mass marketing is no longer effective in a B2B marketplace. A marketing strategy which ignores the differences between market segments and buying personas can’t be expected to work. A consumer’s buying journey is no longer what it once was — with use of the internet and social media, a buyer is well entrenched on their journey before they even think of engaging with your business.
Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions.
Cyance, has unveiled a major new release of its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results.
International integrated B2B marketing agency, Pulse, have selected B2B predictive marketing technology company, Cyance to assist and build on their intent offering. This relationship will enable Pulse to utilise Cyance’s B2B intent platform Nexus, to develop and further build upon its forensic approach to ABM.
Cyance are very pleased to announce that our team is relocating to the monumental English Country Estate… (drum roll please) Blenheim Palace in Woodstock, Oxfordshire on May 31st. We have spent 4 years in our current Bloxham office and it has served us well, we have made great memories, but we couldn’t be more excited about our move to the new Cyance Lab!
We’re delighted to announce that Turtl are one of our newest clients and are using our very own pioneering piece of software, Nexus, to further enhance their capabilities.
Edgeware TV become one of our newest clients to implement Nexus to enable them to pinpoint their target audiences' behaviour and provide them with actionable insight and transform their marketing and sales effort.
B2B marketers need to think smarter and ditch traditional marketing tactics fast if they want their future campaigns to deliver real value, says Cyance’s new Sales Director, Matthew Bruce.
Cyance will feature as platinum sponsors at this year’s CMO Network event at the Beaumont Estate in Windsor on February 19 and 20. Read more to see full annoucenment.
We are proud to annouce that Cyance has been highlighted as a one of the UK's top B2B martech companies, in a blog by Joel Harrison, Editor-in-chief at B2B Marketing. Read the full article to find out more.
Our Cyantists have been hard at work making some ground-breaking product improvements to Nexus.
Our highly intelligent predictive marketing technology platform Nexus, helps businesses to find your next customers, helps to grow sales quicker, for less effort and less cost. Nexus is learning…
We are excited to announce a new product release of our pioneering contact insight platform, Contact Intel.
A uniquely sourced and refreshed data asset of over 360m B2B global contacts with rich insights to help drive more sales and maintain compliance with GDPR by keeping your CRM and marketing databases accurate and updated at all times.
Product enhancements in this release include:
Cyance recognised as a mature Account Based Marketing vendor
B2B Marketing, the largest community of B2B marketers in the UK has recognised Cyance as a mature Account Based Marketing vendor.
Furthermore, we are also recognised as the only Predictive Analytics vendor in Europe in this category.
Click the link below to download your copy of the report.
Cyance and B2B Marketing have launched a new study into the challenges B2B Marketers face and how they overcome them in 2017.
Click the link below to download your copy of the research
Jon Clarke, CEO of Cyance, talks to B2B Marketing Magazine about how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.
Click 'read more' below to read the full article
We are excited to announce a major new release of our Predictive Marketing Platform, Nexus.
Nexus is a ‘best-opportunity, best channel’ predictive marketing platform for b2b organisations.
It helps to acquire, grow, retain and win back customers by detecting and predicting:
Which customers and prospects are most likely to buy
The content, messages and channels most likely to increase engagement and sales
The leads most likely to convert
The customers most likely to buy or churn
Check out our cool new features and ask for a demo. Just get in touch here email@example.com
A simple way to track online buyer intent and demographic audience data
Avoid spending marketing effort on the customers and prospects not ready to buy. Buyer Intel tracks billions of monthly online interactions, across nearly 93% of the internet.
Buyer Intel helps your marketing campaigns to deliver the right message to the right person at the right time.
Buyer Intel helps you to accelerate your lead generation results by prioritising the customers or prospects showing buying intent.
With over 30 years experience 30 years’ experience in data-driven marketing, Nigel has been part of executive leadership teams for some of the largest global marketing agencies and analytics technology companies. This appointment is part of a wider plan to expand our growth plans into Predictive Marketing Analytics.
Ask most B2B marketers what’s on their business wish list for this year and we can guarantee that somewhere in there, nestled alongside generating widespread brand awareness and making their budgets go even further, will be a bullet point that focuses on good old lead generation.