Over half of B2B marketers say their top challenge is generating more leads and winning customers, but don't know how to personalise their approach.
In this exclusive research, we partnered with B2B Marketing to reveal the biggest hurdles and frustrations faced by B2B marketers and how to overcome them.
Download this free study to find out:
- The top priorities for B2B marketers
- How good B2B marketers are identifying new prospects
- Where data about new prospects comes from
- How good B2B marketers are at personlising their messaging and content
- How predictive marketing can tackle many of the frustrations marketers have around lead generation and lead to sales conversion ratios.